Umoja Community
Expressing value and standing out to donors.
The Umoja Community is an organization and critical resource dedicated to enhancing the cultural and educational experiences of African American and other students. Umoja actively serves and promotes student success for all students through a curriculum and pedagogy responsive to the legacy of the African and African American Diasporas.
In 2019, the Umoja Community came to 3fold Communications with the challenge of creating a fundraising brochure that would catch the attention of potential donors and convince them to give.
As the copywriter on this project, it was my job to get to know the Umoja Community and it’s representatives working with our team, research the market and the medium, and tell their story in a poignant, compelling way. Working with 3fold’s creative director to decide how best to present the content, we crafted a thoughtful, personal, and succinct but informative brochure that offered multiple ways for readers to donate, including a QR code to be easily scanned by smart phone.
View the brochure:
